Seafood is fresh it is an island and the bread is what you were dreaming about. Get the Italian version of steak and try the bread and tomato salad.
There are some shops in Porto ferraio the capital but the recommended place for shopping and relaxing , walking in the evings is Marciana Marina, nice shops there where you can get designer sunglasses, ralph lauren clothes etc. Its reminding of moore of a preppy st. tropez